Yet another common physical trait amongst Asians is the broad face, often due to squarish, boxy jaws.
A concern most Asian women have is having too square a jaw, as Asians tend to view slimmer, more V-shaped faces as more “feminine” or “desirable”. This perception is also sometimes extended to men, particularly in East Asian countries such as South Korea and Japan. This is the reason why procedures that slim the jaw for a sharper profile is one of the most popular in these countries.
Apart from the facial skeletal structure, the masseter (the muscles in the jaw responsible for chewing) can contribute to a set of boxy, squarish jaws. Treatments often involve either targeting the jaw bone (an invasive procedure that shaves off the outer jaw bone – associated risks and complications are very high) or by reducing the action of the masseter muscles via botulinum toxins.
- Botulinum toxin* (brands such as Botox, Xeomin, Dysport) to reduce the action of the jaw muscles (masseter)
*This treatment can only be performed by a certified doctor.